Video Products
Use In Non Profits &
Fundraising

Video brochures have emerged as a powerful tool for non-profit organizations to enhance their fundraising efforts. These innovative marketing materials combine the visual appeal of traditional print brochures with the engaging nature of video content, creating a unique and impactful way to connect with potential donors.

Key benefits of using video brochures for non-profit fundraising include:

1. Enhanced engagement: Video brochures capture attention more effectively than traditional print materials, increasing the likelihood that your message will be seen and remembered.

2. Emotional connection: The combination of visuals, sound, and storytelling in video format can create a stronger emotional bond with viewers, which is crucial for inspiring donations.

3. Clear communication: Complex ideas and impactful stories can be conveyed more easily through video, helping potential donors better understand your organization’s mission and the importance of their support.

4. Increased donations: According to recent trends, video brochures have been shown to dramatically increase engagement and donations for non-profit organizations 1.

5. Versatility: Video brochures can be used for various purposes, including direct mail campaigns, event invitations, and donor recognition.

10 Effective Video Content Types for Non-Profit Video Brochures and Boxes

Video brochures and boxes have become powerful tools for non-profit organizations to engage donors, volunteers, and stakeholders. By combining the tactile experience of print with the dynamic nature of video, these innovative marketing materials can significantly enhance your fundraising and awareness efforts. Here are ten types of video content that work exceptionally well in video brochures and boxes for non-profits:

1. Mission Explainers

Create compelling storytelling videos that go beyond simply restating your mission. Use your video brochure to:

• Illustrate the problem your organization addresses
• Showcase your unique solution
• Explain the process of how you make a difference
• Invite viewers to be part of the change

Pro Tip: Use simple language and avoid jargon to ensure your message resonates with all viewers.

2. How-To Guides

Leverage the interactive nature of video brochures to provide valuable information:

• Offer practical advice related to your cause
• Share personal experiences that provide solutions
• Break down complex processes into simple steps
• Demonstrate how to use your services or participate in your programs

3. Behind-the-Scenes Glimpses

Build trust and connection by showing the human side of your organization:

• “Day in the Life” of staff or volunteers
• Showcase your team’s creative processes
• Highlight office culture and teamwork
• Document skill-building and training sessions

4. Donation Appeals

Use the immersive quality of video boxes to create powerful donation requests:

• Vividly demonstrate the need for support
• Focus on the tangible impact of donations
• Include clear and compelling calls-to-action
• Offer multiple ways to contribute

5. Volunteer Recruitment

Inspire action with engaging volunteer recruitment videos:

• Show potential volunteers what to expect
• Highlight the benefits of volunteering
• Feature current volunteers sharing their experiences
• Provide clear next steps for getting involved

6. Testimonials

Let those you’ve helped tell your story:

• Feature beneficiaries sharing their experiences
• Show the journey from challenge to success
• Demonstrate the long-term impact of your work
• Include diverse voices to represent your reach

7. Donor Appreciation

Create personalized thank-you videos for your video brochures:

• Showcase specific achievements made possible by donations
• Include messages from staff, volunteers, and beneficiaries
• Demonstrate ongoing projects and future goals
• Reinforce the donor’s role in your mission’s success

8. Impact Reports

Transform dry annual reports into engaging visual stories:

• Highlight key statistics and achievements
• Use infographics and animations to illustrate data
• Share success stories that bring numbers to life
• Preview upcoming initiatives and goals

9. Internal Communications

Use video boxes for more engaging internal messaging:

• CEO updates and organizational announcements
• Training and onboarding materials
• Event recaps and team celebrations
• Vision and strategy communications

10. Thought Leadership

Position your organization as an authority in your field:

• Create mini TED Talk-style presentations
• Share insights from conferences and events
• Offer expert commentary on current issues
• Present research findings and industry trends

Best Practices for Non-Profit Video Brochures and Boxes

1. Keep it concise: Aim for 2-3 minutes to maintain viewer engagement.
2. Prioritize quality: Invest in professional production for a polished look.
3. Optimize for the medium: Design videos to look great on the specific screens used in your brochures or boxes.
4. Include interactive elements: Utilize buttons or touch screens to allow viewers to choose their content.
5. Integrate with digital: Add QR codes or links to drive viewers to online donation pages or more information.
6. Update content: Choose video brochures that allow for content updates to keep your message fresh.
7. Consider sustainability: Opt for recyclable materials or reusable video boxes to align with eco-friendly values.

By leveraging these video content types in your brochures and boxes, your non-profit can create memorable, impactful experiences that inspire action and support your mission.