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Hard Covers and Soft Covers – What Is The Difference?

1 May 2020

All the talk of hardcover and softcover video brochures is confusing to the uninitiated, especially as the term softcover does not relate to something flimsy, but to a 300gsm, or 18PT C1S card, wrapped around a foam base with outer lamination – it’s anything but soft!

To make the differences clear between the two cover types we have added a gallery of pictures to highlight the key differences. The hardcover has a lip the softcover does not. The hardcover is made from a 1,000gsm greyboard lined with a 157g silk paper. It’s hard, heavy, and durable with a high-end look and feel. Hardcovers are approximately 10% more expensive and take longer to produce.

The softcovers are cut from a standard printed folding boxboard and laminated. This makes them quick and easy to print, laminate, and die-cut.  Because they are produced from a single sheet, the design template is simple and easy to follow making then less complicated to design than the hardcovers. Approximately 80% of our video brochure productions are softcover productions.

Why should you use a hardcover or softcover video brochures?


  1. Have a premium feel
  2. They are more durable and last longer


  1. Simple design layout
  2. Shorter production times
  3. Approximately 10% less cost
  4. Weigh less – cheaper to mail
  5. Easy to incorporate business card slots or form half pockets

If you have any further questions regarding the difference between the two options, please do not hesitate to contact us.

If you would like to receive a FREE sample, complete the sample request form and we will ship you a sample UPS inside 48-hours.

hard cover comparison to soft cover video brochure

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