This page is translated by Google Translate.

Free sample!

HD IPS is coming to video brochures – What Is In Plane Switching…?

17 August 2020

What Is IPS?

IPS, or In Plane Switching, is a technology developed by Hitachi in the 1990’s designed to overcome a problem with older TFT screens – when not looking directly into the screen the image became dull, off colour and blurred. The IPS solution allows the viewer to look at the screen from a variety of angles whist the image remains in focus, clear and easily viewed. The technical difference is the way the crystals are aligned in the LCD screen, horizontally rather than vertically.

The IPS HD 7.0″ screen also has a higher screen resolution 1024×600 as opposed to 800×480 standard definition and the 1024×600 TFT HD version. This provides higher quality viewing from a variety of angles.

Do I Need IPS?

The short answer is no, our standard definition TFT screens offer a very good viewing experience and minimal battery drain. However, some clients who have shot high def video and have a target audience to whom they would like to provide the added wow factor, are the ones most likely to adopt IPS. The additional cost is fairly small, around £1-2.00 or $1.50 – $2.50 per brochure, depending on the volume ordered. With all the HD screens including IPS, they require more power to run. This means that IPS users will find the battery life will be shorter before recharging. We recommend IPS users upgrade to a longer life battery.

Recent posts

Introducing Curveball’s Return & Renew: The Environmentally Friendly Video Brochure

Marketing materials are becoming more digital, and electronic waste has turned into a major environmental challenge. Curveball's video brochure Return & Renew program gives businesses an environmentally responsible way to handle their marketing needs. Their innovative approach helps companies reduce how they affect the environment and still communicate effectively with their target audience.

How to Use Video Brochures in ABM Campaigns: Account Based Marketing Examples

Video brochures are transforming account based marketing examples across industries, helping businesses cut through the digital noise and capture attention. These innovative marketing tools combine the impact of video content with the tactile experience of traditional print materials, making them uniquely effective for reaching high-value accounts. Account based marketing success depends on creating memorable touchpoints that resonate with target accounts.

Video Mailers Revolutionize Political Fundraising: A Case Study in Exceeding Expectations

In the fast-paced world of political fundraising, standing out from the crowd is crucial. Recently, we had the opportunity to work with a Washington-based Political Action Committee (PAC) on a groundbreaking campaign that not only captured attention but also shattered ROI expectations. Let's dive into how video mailers transformed a traditional fundraising approach into a resounding success.

Are You Interested?

Don’t waste any time - here are a variety of ways to contact us. We look forward to hearing from you.

Request a quote Schedule a call