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FAQ

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FAQ

  • A video brochure is a premium printed booklet that surprises the reader when they open it – inside is a built-in LCD screen that plays your video instantly. Blending the best of print and digital: the solid impact of a high-quality brochure with the emotional pull and ease-of-understanding of video and sound.

    Because the message is delivered directly into someone’s hands, a video brochure creates a level of attention and engagement that’s difficult to achieve with email or standard print. Whether it’s introducing a new product, making a fundraising appeal, or opening doors with hard-to-reach executives, the format ensures your story is seen, heard, and remembered.

  • Absolutely. In fact, video brochures were designed with high-stakes B2B and account-based marketing (ABM) in mind. They cut through the noise by creating a memorable, premium experience for the recipient. Because decision-makers receive countless emails and decks every week, a physical piece that literally plays your video for them is impossible to ignore.

    Clients use video brochures to:

    • Get meetings with senior executives who rarely respond to digital outreach.
    • Accelerate pipeline velocity by sending tailored video messages to specific accounts.
    • Add weight to proposals and pitches where a personal connection is critical.

    And it’s not just B2B. Non-profits, fundraising teams, and advocacy groups use video brochures to connect with donors, trustees, and policymakers in a powerful way – putting their mission directly into someone’s hands, supported by the emotional impact of video. Lobbying organisations also see strong results when video brochures are used to engage stakeholders who influence decisions.

    The data backs this up: campaigns that include video brochures regularly see response rates 3–5 times higher than email alone, with a noticeable lift in conversion at the executive level.

  • Video brochures have proven to be effective across a wide range of industries – from technology, finance, and healthcare, through to education, luxury consumer brands and fund-raising / advocacy. They’re particularly powerful in any sector where it’s difficult to capture the attention of senior decision-makers.

    Non-profit and fundraising organisations also find video brochures invaluable for donor engagement, capital campaigns, and advocacy work. By combining powerful storytelling with a tactile, premium format, they can make the case for support in a way that feels both personal and persuasive. Lobbying and policy-focused groups similarly benefit when they need to reach a very specific, high-level audience.

  • The ROI of video brochures often outpaces other forms of direct marketing. Because they are designed to reach senior decision-makers, even small uplifts in conversions generate outsized value. Clients regularly report that a single campaign pays for itself by securing one major account, donor, or investor.

    Compared with email, video brochures deliver higher open rates (close to 100%, since the piece is physically delivered and almost always opened), longer engagement times (recipients tend to watch at least one full video on first open), and stronger follow-up response rates. Response rates are supported by including QR codes on the printed material or cover. While exact ROI depends on your sector and campaign scale, it’s common to see a 3–5x lift in outcomes compared with digital-only outreach.

  • Yes – and more so than many expect. At Curveball, we offer recyclable packaging options and encourage re-use by making all brochures reprogrammable. This means you can update and reload new video content for different campaigns, extending the lifespan of each unit and reducing waste.

    Many clients also find that because video brochures achieve higher engagement, they can reach their goals with fewer pieces overall – cutting down on the volume of print and distribution compared with less effective channels.

  • The cost of a video brochure depends mainly on three things: screen size, cover finish, and how many you order. As a guide, a standard 7-inch screen brochure usually falls in the $45–$65 per unit range when ordered in bulk. Smaller screens (like 4.3-inch) are more affordable, while larger 10-inch screens and luxury finishes will push the price higher.

    The good news is that once you factor in the impact – higher open rates, faster responses, and stronger conversions – most clients find that even a modest campaign delivers excellent ROI. If you’re weighing options, our team can help model costs based on your exact campaign goals.

  • Typically, the most cost-effective minimum order is 25–50 units. This is where you start to see economies of scale kick in. For very targeted ABM campaigns, clients sometimes order smaller batches, but pricing per unit is higher at those lower volumes.

    If you’re testing the format for the first time, Curveball can advise on the right quantity to balance cost with impact – whether you’re sending a handful to top-tier executives or rolling out a larger campaign to hundreds of accounts.

  • Yes – Curveball ships globally and has a local presence in New York as well as London. For US clients, we quote pricing in USD and handle delivery timelines and any tariffs directly in advance, so procurement is simple. Standard turnaround is 2–3 weeks from artwork approval, with express options available if you need brochures sooner.

    Many of our US clients find it helpful to start with a sample pack before placing a full order. This gives you the chance to test the look, feel, and screen quality before rolling out at scale.

  • We preload your videos before shipping, so your brochures arrive ready to use. If you need to update content later, simply connect the brochure via the supplied USB cable. From there, you can drag and drop new video files – just keep to the same file name, aspect ratio, and resolution as the original to ensure smooth playback.

    Brochures can store multiple clips, provided total file size fits the memory (standard capacity supports ~10 minutes of HD video, expandable up to 8GB for 2 hours+). This makes them reusable across multiple campaigns.

  • Standard batteries deliver around 90 minutes of playback, with upgrade options extending this to 3 hours. All units use A-grade lithium batteries, which are rechargeable via the supplied USB cable (typically in ~30 minutes). They’re safe for international shipping and certified for air freight.

  • Yes – every element is customizable. Options include:

    • Screen sizes from 2.4” to 10.1” (SD and HD/IPS).
    • Brochure formats (credit card, A6, A5, A4, portrait/landscape, or fully bespoke).
    • Print finishes (spot UV, foiling, embossing, die-cut windows).
    • Buttons and interactive features (chapter selection, menu icons – within placement guidelines).

    Our design team can advise on layouts and prepare die-lines quickly if you need something custom.

  • Yes. We can provide everything from white mock-ups to full pre-production machine proofs. Many clients choose this step to confirm print, finish, and screen quality before committing to a large run.

  • You can use our free web courier service to upload artwork and video files securely: Upload your files here.

    Preferred formats:

    • Video: MP4 or AVI (we can convert other formats).
    • Print: High-resolution PDF with fonts outlined, or .AI (Illustrator 6).

    If you’re unsure, our team will guide you through the process.

  • Yes. All units are covered by a 12-month warranty on screens and components. If there’s damage in transit or an issue with uploading video files, we’ll replace units within about a week.

    Our lithium batteries are safe, A-grade quality, and shipped with compliance certificates.

  • Video brochures use standard components sourced from specialist suppliers. While quality can vary (especially in print finishing), the difference in cost between low-end and high-quality suppliers is usually only 5%. Choosing “cheap” often leads to disappointment in screen quality or print finish, which undermines the whole purpose.

    Curveball positions itself at the high end of the quality spectrum – competitive pricing, but with guaranteed standards in both print and electronics.

  • We accept card payments via Stripe, ACH bank transfers in USD, EUR, or GBP, and paper checks. For repeat clients, credit accounts can be set up within 48 hours after standard reference checks. This flexibility makes procurement straightforward for US and international businesses.