You’ve built your brand to be a true representation of who you are and how you wish to be perceived. But branding is a perpetual process because it never stops. Consumers change, businesses change, and your brand must evolve to keep pace.
But, just to be straight, this is no easy feat. Great branding takes guts, intelligence, strategy and sometimes comes with an element of risk. Regardless, to tell consumers what makes you “you” is essential if you want to succeed. Great branding is more than just your logo, typeface, and color – it’s the way you showcase it…
Your Brand and Video Brochures
We’re living in a “seen it all world”. Consumers are bombarded with 100’s of marketing messages each day, even if they notice them or not. This sheer bombardment is making things difficult for brands that want to cut through the noise. But, what if we were to say there was a way (and an inexpensive one)? Yes, we might be biased, but we’re talking about…video brochures!
The Storytelling Capability
The team at Curveball Printed Media suggests that you leverage this aspect of video brochures to grab and retain the interest of your target audience. After all, storytelling is key when it comes to effective content marketing – but let us explain just why that is!
Our brains are programmed to recognize patterns of information and assign them to meaning. A good example of this is when we associate rhythms with a song or facial features with a certain person. Storytelling with video brochures works in the same way. When people consume their content, it becomes personal to them.
Sharing Effect
Video brochures are incredible communications tools, especially when applied to a teaching setting. For example, a video brochure can be used to communicate complex information such as introducing a new pharmaceutical product or to showcase a new project management tool related to real estate. But apart from being informative, video brochures have the “wow” factor that makes viewers want to share them.
They Build Trust and Credibility
Video brochures can create a personality around your brand. This enables you to connect with viewers and obtain their trust. In fact, as of 2021, over 90% of all consumers say videos help them make decisions. By handing a video brochure to a pre-targeted recipient, you can deliver a message in a state of the art way where they can experience the presentation there and then or at their own convenience.
You Can Add a Personal Touch
When it comes to marketing, adding a personal touch makes a huge difference. It’s what will help you stand out in the ever-increasingly busy marketplace. With traditional print brochures, you’re limited when it comes to the number of words you can include. But, with video brochures, you have the option to add a personal touch by customizing every aspect of it.
They’re Ideal As a Training Tool
At some point or another, you’ll need to train new and/or existing employees. In this scenario, why not use video brochures to deliver the training? In the office or at home, they can be played anywhere and at your employees’ own convenience. In addition to training, video brochures can be used within the workplace to act as a creative reminder about safe behaviours and internal procedures.
An Alternative to Email Marketing
If you’re using email marketing as a way of updating your existing customers but want to take your communications to the next level, video brochures are a perfect alternative. You can fill the video with all the news you want to give your customers while they have something really cool as a keepsake. It’s also a way of letting them know you value them, and that they play a key role in your ongoing success.
Bring Your Brand to Life With Curveball Printed Media
We pride ourselves on producing industry-leading video brochures. We make the design and production process as simple as possible for every client who chooses us. Since our inception back in 2002, we’re proud to have worked with Novocure, Pfizer, United Therapeutics and Bayer to name a select few.
The components and materials that we use can be fully customized to your requirements down to the smallest of detail. With our expertise, we can advise you on how your brochure can be branded and presented so you can make the biggest impact.
If you would like Curveball Printed Media to bring your brand to life, whether that be in the form of a hard or soft cover video brochure, POS display, LCD business card or video box, please get in touch today by calling our New York office on +1 917 398 9542. Alternatively, you can fill out our contact form here or drop us an email at [email protected], and one of our friendly customer service managers will be in touch.
