Background

Curveball video brochures present a unique marketing tool that combines the visual appeal of video with the tangible feel of print media. In the AI software sales realm, particularly for companies like Fieldguide, video brochures have emerged as an innovative way to connect with major accounts and reach key decision-makers, influencers, and stakeholders who are otherwise hard to engage through conventional methods.

Challenge

In the AI software industry, especially for advisory and audit firms, the sales process is complex and often involves multiple stakeholders. Salespeople frequently encounter difficulties in reaching and influencing the key individuals involved in the purchasing decisions. This challenge is amplified by the high level of competition and the need to distinguish oneself in a crowded market.

Solution

Fieldguide, an AI platform for advisory and audit firms based in San Francisco, leveraged Curveball video brochures as a strategic tool to penetrate key accounts. These video brochures offer a dual advantage: the compelling storytelling capability of video content and the lasting impression of printed materials. They are utilized to present the Fieldguide AI platform’s benefits, such as time savings, increased margins, and improved client satisfaction – aspects that resonate with top firms looking to modernize and grow their business.

Implementation

• Personalization: Video brochures were customized to address the unique needs and pain points of each target account.
• Engagement: By providing a rich audio-visual experience, Fieldguide could convey complex information about their AI platform in an engaging and digestible format.
• Differentiation: The combination of video and print in a single brochure helped Fieldguide stand out in the competitive landscape of software services.

Results

• Access to Major Accounts: Video brochures created opportunities for Fieldguide to engage with stakeholders in major accounts who were previously inaccessible.
• Increased Influence: The compelling content in the brochures helped Fieldguide to influence key decision-makers and stakeholders in the buying cycle.
• Industry Trust: Fieldguide has been trusted by the top 500 firms to modernize and grow their audit and advisory practices, underlining the effectiveness of video brochures in establishing credibility.

Conclusion

Video brochures have proven to be a highly effective tool for AI software sales, especially in sectors where the sales process is intricate and the competition is intense. Fieldguide’s use of Curveball video brochures demonstrates that this innovative approach can not only facilitate entry into key accounts but also foster trust and growth with industry leaders.

Key Takeaways

• Innovative Approach: Video brochures offer a unique way to combine traditional print media’s tangibility with the dynamic nature of video.
• Strategic Personalization: Customizing content for specific accounts and decision-makers can significantly improve engagement and influence.
• Competitive Edge: In a crowded market, offering a distinct and memorable marketing medium can set a company apart and enhance brand recognition.