In the fast-paced world of medical technology, capturing the attention of healthcare professionals can be a real challenge. But what if there was a way to combine cutting-edge print technology with digital innovation to create a truly unforgettable sales tool? That’s exactly what Curveball Printed Media achieved with their groundbreaking video brochure for Mainstay Medical’s Reactiv8 device.

The Challenge: Showcasing Innovation in Pain Management

Mainstay Medical had developed Reactiv8, an innovative medical device designed to reduce lower back pain through electronic pulses. But how could they effectively communicate the complexities of this technology to consultants and doctors? They needed a solution that would not only inform but also captivate and inspire.

The Solution: A High-Tech Video Brochure That Speaks Volumes

Curveball Printed Media rose to the challenge with a state-of-the-art video brochure that seamlessly blends traditional print media with digital technology. Let’s dive into the key features that make this brochure a true marvel:

1. Sleek and Professional Design: The hardcover brochure measures 8×6.25 inches, providing ample space for both printed content and a built-in screen.
2. Cutting-Edge Display: A 7-inch IPS screen offers crystal-clear video playback, ensuring that every detail of the Reactiv8 device is showcased in stunning clarity.
3. Auto-Play Functionality: The brochure springs to life the moment it’s opened, immediately engaging the viewer with the first of five informative video clips.
4. Custom Printed Content: Full-color, bespoke printing surrounds the screen, providing additional context and reinforcing Mainstay Medical’s brand identity.
5. Interactive QR Code: A printed QR code on the cover allows recipients to easily schedule calls with sales representatives, bridging the gap between physical and digital interactions.

The Impact: Revolutionizing Sales Support

The video brochure has proven to be an invaluable asset for Mainstay Medical’s sales team. Here’s how it’s making waves:

• Enhanced Understanding: The combination of printed information and video content helps medical professionals quickly grasp the complexities of the Reactiv8 device.
• Increased Engagement: The auto-play feature and high-quality screen capture attention immediately, leading to more productive conversations with potential clients.
• Streamlined Communication: With five pre-loaded video clips, sales representatives can easily tailor their presentations to different audiences and scenarios.
• Improved Follow-Up: The QR code feature facilitates seamless scheduling, increasing the likelihood of follow-up consultations.

The Results: A Powerful Tool for a Drug-Free Solution

Mainstay Medical’s innovative, drug-free protocol for managing lower back pain has shown impressive results in clinical trials. Now, thanks to Curveball Printed Media’s video brochure, they have a sales support tool that matches the ingenuity of their product.

The brochure has become an essential part of introducing Reactiv8 to consultants and doctors, effectively communicating its benefits and potential to transform patients’ lives.

Are you ready to revolutionize your sales approach with a custom video brochure? Curveball Printed Media can help you create a powerful, engaging tool that sets your product apart.

Contact Curveball Printed Media Today to discuss how we can bring your vision to life!