Pharma & Healthcare
Healthcare is the single largest market for video brochures and video marketing products
Video brochures for pharma and healthcare
Healthcare is the single largest market for video brochures, and the hardest audience to reach. Doctors and consultants have less time than ever for sales representatives. A video brochure delivers your message to their desk, to watch when they choose.
We produce video brochures, video cards and video mailers for pharmaceutical brands including Pfizer, Bayer, United Therapeutics and Novocure, and for the specialist healthcare agencies that serve them. Our clients use them to educate healthcare professionals, support product launches and communicate with patients.
Under healthcare we include pharmaceutical companies, medical devices, diagnostics, insurance, clinical supply, hospital treatments, dental and cosmetic surgery, and doctor and patient communications.
Case study: educating doctors and consultants
A specialist life-sciences communications agency works with us on behalf of its pharmaceutical clients. It uses our video brochures for channel education: explaining new treatments and their clinical evidence to doctors and consultants, the professionals who ultimately recommend them to patients.
A consultant who would never give a representative 20 minutes will often watch a well-made two-minute video at their own desk. The agency takes care of the content and the regulatory approval; we handle production, documentation and delivery.
Working through an agency? Many of our healthcare projects reach us this way. We are happy to work behind your agency, supplying samples and documentation so you can present video brochures to your clients as part of your own programme.
How healthcare companies use video brochures
- Healthcare professional education. Mechanism-of-action films, clinical data summaries and treatment guides sent to doctors and consultants.
- Product launches. Launch kits for sales teams, so every representative carries the same approved message.
- Sales training. Training content that representatives can watch anywhere, with several videos in one brochure.
- Medical congresses and exhibitions. A leave-behind that keeps your message on the desk after the event.
- Clinical trials, corporate and investor communications. Recruitment information, company reports and investor presentations.
Compliance documentation, ready for procurement
Pharma procurement and quality teams need paperwork before they can approve a new supplier. We supply a full documentation pack with every healthcare project:
| Document | What it covers |
|---|---|
| UN38.3 test certificate | Safe air shipping of the lithium battery |
| Safety data sheet (SDS) | Battery and component safety information |
| CE marking | European product safety conformity |
| FCC compliance | US electromagnetic compatibility |
| RoHS compliance | Restriction of hazardous substances in electronics |
Your medical, legal and regulatory (MLR) team approves the content; we provide printed proofs and a pre-production sample so they can review exactly what will be sent. Ask for the documentation pack with your quote.
Patient communication
Hospitals and doctors’ offices often need to explain a complex procedure to patients with little medical background. A video brochure or video book gives clear, repeatable guidance, and is especially useful for patients who are self-treating at home.
What it costs
A 7-inch softcover video brochure costs $31.47 each at 100 units and $25.70 at 500, including US tariffs, import fees and bulk delivery. A 10-inch hardcover costs $54.98 each at 100. Full prices are in our video brochure cost guide.
Frequently asked questions
Can you supply documentation for our supplier approval?
Yes. We supply UN38.3, safety data sheets, CE, FCC and RoHS documentation on request.
Can you work through our agency?
Yes. We already work with specialist healthcare agencies and are happy to work behind yours.
Can one brochure hold several videos?
Yes. Extra buttons let you include, for example, a mechanism-of-action film, clinical data and a patient story in one brochure.
Can you mail to healthcare professionals directly?
For orders over 350 brochures we can manage mailing across the USA and Canada. Smaller orders are delivered in bulk.
How long does production take?
About two weeks from approved artwork and video, plus delivery. Build your MLR review time into the schedule.
Order a free sample, delivered within 48 hours, or request a quote and ask for our documentation pack.
The best uses for video marketing collateral within the healthcare sector
Here are some of the possible applications for the use of video brochures and video marketing products within the healthcare sector. To find out more about how our video cards and video boxes can assist your healthcare marketing needs.
Why not schedule a call with our healthcare sector account manager by clicking here.
- Product sampling & sales leave-behinds
- Clinical trials
- Seminar invitations & direct mail
- Exhibition collateral and digital signage
- Corporate brochures
- Company and investor-relations reports
Are You Interested?
Don’t waste any time - here are a variety of ways to contact us. We look forward to hearing from you.