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Print specialist Curveball Printed Media has announced the launch of their WiFi-enabled video brochures with onboard Android OS and touch-screen user interface. Adam Hazelwood, the CEO, stated, “the second generation of video brochures has arrived. Our customers can now update brochures already in the hands of their customers by uploading content over the internet using a desktop app’”.
This advance in technology expands the scope of video brochures beyond the traditional B2B marketing arena and into sectors such as training, education, customer communications, and marketing research. Hazelwood went on the say, “Not only is it environmentally sound to refresh content over the internet, but it also saves our clients a huge amount of money and opens doors to a broader audience.”
Traditional video brochures have been in circulation for around seven years. They come in a variety of LCD screen sizes and print formats, Video content is stored in the flash memory of the device, and controlled using buttons located on the screen console. Their use is to reach hard to find senior executives and influencers in the buying cycle. The new WiFi-enabled variety has the functionality of the Android OS at its fingertips, a touch-screen acting as the user interface in the same way it does on a smart-phone or tablet. By doing so, evolving the product from an essentially dumb-terminal to a bespoke communications device printed in the livery of the sponsoring organization.
Hazelwood concluded, “The possibilities for this platform are endless. Initially, we see early adoption from the training and real estate sector; however, it won’t be long before restaurants are using them as printed menus with onboard ordering and payment capabilities”.
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