Wondering how video brochures leave a lasting impression? Perhaps you’re stuck trying to figure out what messages to include in your ones? Well, you’re in luck! Today’s blog is part one of two where Gavin Tice from White Knight Productions caught up with Adam Hazelwood – Curveball Printed Media’s founder to discuss video brochures and what they’re all about.
Gavin: Welcome to Amplify with White Knight Productions. I’m your host Gavin Tice. At White Knight, we’re all about amplifying voices through storytelling. And in this series, we’ll be connecting with industry professionals who know how to boost messages in pride. Today, we’re very excited to talk with Adam Hazelwood. Adam is the founder and VP of sales at Curveball Printed Media, one of the top three video brochure vendors in the US. They believe the element of surprise is key to making an impact, which is why their products not only convey an important message, but also deliver it in a unique and novel way. Welcome, Adam.
So Adam, to start us off, can you explain what a video brochure is, and maybe even show us what one looks like?
Adam: Well, let’s, you know, cut to the chase. This is what a video brochure looks like. This is a straightforward eight by six hardcover video brochure. You can see that we have a charging point here that connects the video brochure via USB port to your desktop or laptop to enable you to interchange the data on the device and also to recharge the battery which is contained within.
So if we open up the video brochure, what you have in this particular device is a five-inch LCD screen, which is controlled by buttons. Here we’ve got a play, pause, or rewind, and a volume up and volume down button. And on this particular piece as well, we have a pocket, which was on this particular edition designed to house an invitation that was to a seminar. So that is simply what a video brochure is. We do them in lots of different shapes and sizes, from the large to the very small.
Gavin: Why do video brochures work?
Adam: Well, I don’t know about sealing the deal. They tend to be used for projects and services valued in the 10s or hundreds of 1000s or millions of dollars, then it’s not a consumer marketing piece.
But the reason why they work is they are attention-grabbing. When a video brochure arrives through the post or is handed to you by a representative, it really has an impact. There is no need for any downloads, any software installations or to plug it into an electricity point. You literally open the cover, and the magnet activates the video automatically – it is robust and simple.
Gavin: What are some of the components that make a video brochure successful, and what are the best video brochures to send a certain kind of message?
Adam: From a promotional perspective, keep the print and the message really simple. With a video brochure, you have to remember that the video is king. As soon as the video brochure is opened, the screen switches on and comes alive.
So if you try and cram loss of print message in there, it’s just going to get lost, and it makes the video brochure look untidy. And focus your efforts on the actual video content.
Gavin: What are some videos that you would advise your clients to use for their video brochures? And have you seen any types performing better than others?
Adam: Keep it funky, keep it light, keep it personal, keep it quick, keep it short and concise. Try and get some kind of call to action because you really do want to encourage the second stage and close the deal. But you can use a video brochure to try and get some kind of reaction via phone call or schedule a meeting, whatever it might be – get online, visit the web page relevant web page via a QR code that they can shoot with their phone.
Gavin: Thank you so much Adam for sharing your expertise in the world of video tech products. To learn more about Adam and his company, visit curveball print media.com. And to hear more insider scoop on how to amplify your story. Be sure to follow white knight productions on your preferred social media for updates on future episodes.
Video Brochures From Curveball Printed Media
At Curveball Printed Media, we have extensive experience in creating bespoke video brochures for the finance, healthcare, IT, real estate and education industries. All of the video brochures we design, and produce are completely bespoke, and we work with our clients to understand their needs to ensure we create the perfect products in line with their goals.
We make it easy for our clients to order video marketing products, and we deliver them on schedule and to budget – every time. We like them to know that they’re working with an experienced company that will go above and beyond to help them succeed.
If you would like Curveball Printed Media to handle your bespoke video marketing needs, whether that be a hard or soft cover video brochure, POS display, LCD business card or video box, please get in touch today by calling our New York office on +1 917 398 9542. Alternatively, you can fill out our contact form here, and one of our experienced account managers will be in touch.